{"id":13128,"date":"2026-05-04T15:11:57","date_gmt":"2026-05-04T13:11:57","guid":{"rendered":"https:\/\/iif.gdu.edu.az\/?p=13128"},"modified":"2026-05-04T15:37:31","modified_gmt":"2026-05-04T13:37:31","slug":"istehlakciya-ged%c9%99n-%c9%99n-qisa-yol-p%c9%99rak%c9%99nd%c9%99-ticar%c9%99td%c9%99-kanal-inteqrasiyasi","status":"publish","type":"post","link":"https:\/\/iif.gdu.edu.az\/?p=13128","title":{"rendered":"\u0130stehlak\u00e7\u0131ya ged\u0259n \u0259n q\u0131sa yol: P\u0259rak\u0259nd\u0259 ticar\u0259td\u0259 kanal inteqrasiyas\u0131"},"content":{"rendered":"\n<p>\u0130qtisadiyyat v\u0259 idar\u0259etm\u0259 fak\u00fclt\u0259sind\u0259 n\u00f6vb\u0259ti a\u00e7\u0131q d\u0259rs ke\u00e7irildi. &#8220;Menecment v\u0259 turizm i\u015fi&#8221; kafedras\u0131n\u0131n m\u00fc\u0259llimi <strong><a href=\"https:\/\/iif.gdu.edu.az\/?page_id=11370\">\u015e\u0259rqiyy\u0259 Namazova<\/a><\/strong> &#8220;Marketinq&#8221; ixtisas\u0131 \u00fczr\u0259 t\u0259hsil alan III kurs t\u0259l\u0259b\u0259l\u0259ri \u00fc\u00e7\u00fcn &#8220;P\u0259rak\u0259nd\u0259 ticar\u0259t marketinqi&#8221; f\u0259nnind\u0259n m\u00fcasir biznes d\u00fcnyas\u0131n\u0131n \u0259n \u00f6n\u0259mli trendl\u0259rind\u0259n biri olan <strong>\u201c\u00c7oxkanall\u0131 p\u0259rak\u0259nd\u0259lik\u201d (Omnichannel Retailing)<\/strong> m\u00f6vzusunda a\u00e7\u0131q d\u0259rs t\u0259\u015fkil etmi\u015fdir. D\u0259rsd\u0259 fak\u00fclt\u0259 dekan\u0131 dosent M\u0259sim Abadov, Humanitar i\u015fl\u0259r \u00fczr\u0259 dekan m\u00fcavini X\u0259qani Kaz\u0131mov, kafedra m\u00fcdiri dosent \u018fli Allahverdiyev, kafedran\u0131n m\u00fc\u0259lliml\u0259ri i\u015ftirak etmi\u015fdil\u0259r.<\/p>\n\n\n\n<p><strong>A\u00e7\u0131q d\u0259rsd\u0259 m\u00fczakir\u0259 olunacaq \u0259sas istiqam\u0259tl\u0259r:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c7oxkanall\u0131 (Omnichannel) v\u0259 \u00e7oxplatformal\u0131 (Multichannel) yana\u015fmalar\u0131n f\u0259rqi;<\/li>\n\n\n\n<li>Onlayn v\u0259 oflayn sat\u0131\u015f kanallar\u0131n\u0131n inteqrasiyas\u0131;<\/li>\n\n\n\n<li>R\u0259q\u0259msal transformasiyan\u0131n p\u0259rak\u0259nd\u0259 sat\u0131\u015f sektoruna t\u0259siri;<\/li>\n\n\n\n<li>U\u011furlu d\u00fcnya brendl\u0259rinin (Amazon, Starbucks, Zara v\u0259 s.) t\u0259cr\u00fcb\u0259l\u0259ri.<\/li>\n<\/ul>\n\n\n\n<p>D\u0259rs zaman\u0131 n\u0259z\u0259ri bilikl\u0259rl\u0259 yana\u015f\u0131, real bazar keysl\u0259ri \u00fcz\u0259rind\u0259 m\u00fczakir\u0259l\u0259r apar\u0131lacaq v\u0259 t\u0259l\u0259b\u0259l\u0259rin suallar\u0131 cavabland\u0131r\u0131ld\u0131.<\/p>\n\n\n\n<p><strong><em>\u015e\u0259rqiyy\u0259 m\u00fc\u0259llim\u0259y\u0259 elmi f\u0259aliyy\u0259tind\u0259 u\u011furlar arzu edirik!<\/em><\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"960\" src=\"https:\/\/iif.gdu.edu.az\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-04-at-17.00.53.jpeg\" alt=\"\" class=\"wp-image-13129\" srcset=\"https:\/\/iif.gdu.edu.az\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-04-at-17.00.53.jpeg 1280w, https:\/\/iif.gdu.edu.az\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-04-at-17.00.53-768x576.jpeg 768w, https:\/\/iif.gdu.edu.az\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-04-at-17.00.53-960x720.jpeg 960w, https:\/\/iif.gdu.edu.az\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-04-at-17.00.53-480x360.jpeg 480w, https:\/\/iif.gdu.edu.az\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-04-at-17.00.53-320x240.jpeg 320w, https:\/\/iif.gdu.edu.az\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-04-at-17.00.53-240x180.jpeg 240w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"960\" src=\"https:\/\/iif.gdu.edu.az\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-04-at-17.00.54-1.jpeg\" alt=\"\" class=\"wp-image-13130\" srcset=\"https:\/\/iif.gdu.edu.az\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-04-at-17.00.54-1.jpeg 1280w, https:\/\/iif.gdu.edu.az\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-04-at-17.00.54-1-768x576.jpeg 768w, https:\/\/iif.gdu.edu.az\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-04-at-17.00.54-1-960x720.jpeg 960w, https:\/\/iif.gdu.edu.az\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-04-at-17.00.54-1-480x360.jpeg 480w, https:\/\/iif.gdu.edu.az\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-04-at-17.00.54-1-320x240.jpeg 320w, https:\/\/iif.gdu.edu.az\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-04-at-17.00.54-1-240x180.jpeg 240w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"960\" src=\"https:\/\/iif.gdu.edu.az\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-04-at-17.00.53-3.jpeg\" alt=\"\" class=\"wp-image-13131\" srcset=\"https:\/\/iif.gdu.edu.az\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-04-at-17.00.53-3.jpeg 1280w, https:\/\/iif.gdu.edu.az\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-04-at-17.00.53-3-768x576.jpeg 768w, https:\/\/iif.gdu.edu.az\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-04-at-17.00.53-3-960x720.jpeg 960w, https:\/\/iif.gdu.edu.az\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-04-at-17.00.53-3-480x360.jpeg 480w, https:\/\/iif.gdu.edu.az\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-04-at-17.00.53-3-320x240.jpeg 320w, https:\/\/iif.gdu.edu.az\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-04-at-17.00.53-3-240x180.jpeg 240w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0130qtisadiyyat v\u0259 idar\u0259etm\u0259 fak\u00fclt\u0259sind\u0259 n\u00f6vb\u0259ti a\u00e7\u0131q d\u0259rs ke\u00e7irildi. &#8220;Menecment v\u0259 turizm i\u015fi&#8221; kafedras\u0131n\u0131n m\u00fc\u0259llimi \u015e\u0259rqiyy\u0259 Namazova &#8220;Marketinq&#8221; ixtisas\u0131 \u00fczr\u0259 t\u0259hsil alan III kurs t\u0259l\u0259b\u0259l\u0259ri \u00fc\u00e7\u00fcn &#8220;P\u0259rak\u0259nd\u0259 ticar\u0259t marketinqi&#8221; f\u0259nnind\u0259n m\u00fcasir biznes d\u00fcnyas\u0131n\u0131n \u0259n \u00f6n\u0259mli trendl\u0259rind\u0259n biri olan \u201c\u00c7oxkanall\u0131 p\u0259rak\u0259nd\u0259lik\u201d (Omnichannel Retailing) m\u00f6vzusunda a\u00e7\u0131q d\u0259rs t\u0259\u015fkil etmi\u015fdir. D\u0259rsd\u0259 fak\u00fclt\u0259 dekan\u0131 dosent M\u0259sim Abadov, Humanitar i\u015fl\u0259r \u00fczr\u0259 [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":13130,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,14,325,22],"tags":[],"class_list":["post-13128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fakult-haqqinda","category-kafedralar","category-menecment-v-turizm-isi-akademik-heyt","category-professor-mullim"],"_links":{"self":[{"href":"https:\/\/iif.gdu.edu.az\/index.php?rest_route=\/wp\/v2\/posts\/13128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iif.gdu.edu.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iif.gdu.edu.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iif.gdu.edu.az\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/iif.gdu.edu.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13128"}],"version-history":[{"count":2,"href":"https:\/\/iif.gdu.edu.az\/index.php?rest_route=\/wp\/v2\/posts\/13128\/revisions"}],"predecessor-version":[{"id":13134,"href":"https:\/\/iif.gdu.edu.az\/index.php?rest_route=\/wp\/v2\/posts\/13128\/revisions\/13134"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iif.gdu.edu.az\/index.php?rest_route=\/wp\/v2\/media\/13130"}],"wp:attachment":[{"href":"https:\/\/iif.gdu.edu.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iif.gdu.edu.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iif.gdu.edu.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}